Brand guidelines are a critical tool for making sure that every experience across your website and marketing campaigns, offline and online, work together to build a consistent and compelling narrative. People make choices on which brand to buy in a split instance, based on what a brand stands for and how it makes them feel […]
Ever wonder what it takes to bring a new beverage to market? I’ve been working for startup companies to bring products to market for about 10 years now, but this is the first real physical product I’ve worked on. It’s been a real learning experience so far, and I thought it might be helpful for
Our groundbreaking zero calorie, all natural cola won’t be available until the summer, so we’re thinking about doing a merchandise giveaway in the meantime. It would give fans a chance to win some cool gear and spread the word about Shaka Cola while you use it. A long time ago, I learned a very simple
Recently I shared that our logo was designed through a contest on 99designs. I’m totally stoked about the result, but I do have an admission to make. After getting tons of ratings and feedback from friends, family and kind strangers that I didn’t even know, I didn’t end up choosing the most popular logo design.
Why I didn’t choose the most popular logo for our brand Read More »
Let me start by saying that using 99designs was not the worst mistake of my life, despite what a stranger said to me on the Internet. Overall, I’m really stoked about the result of my experience with 99designs. Getting a logo designed is just one step leading up to the recent launch of the Shaka
How using 99designs.com to create our logo was “the worst mistake of my life” Read More »
